周大福
Mémoire系列“多面是我”爆品打造
明星助力产品形象传播

针对Mémoire—i’Me 系列产品,围绕多环戒指款进行爆品打造。 本次传播以“多面是我”为主题进行线上推广。通过产品icon提炼、主题视频、明星宣言互动、产品演绎等内容形式,借助创意内容与明星力量形成产品概念及品牌态度的整体传播。

Target at Mémoire – i’Me series of products, conduct top-selling creation of the multi-hoop ring.

The communication conducts online promotion with the theme of “i’Me,” forming a whole communication from product concept to brand attitude with creative content and star power in the content forms of products’ ICON abstraction, themed videos, star announcements and interactions, product interpretations, etc.