国潮正当时，古法黄金饰品掀起流行之风。周大福传承围绕品牌文化、工艺、时尚、精神等内容主线，运用现代\艺术\创新的表现手法，打造传承视觉ICON贯穿整体传播，联动不同圈层KOL进行泛化演绎，打破以往对黄金品牌的固定印象，演绎不一YOUNG的时尚、年轻的传承魅力。

China Chic is on vogue, ancient golden accessories become popular. Chow Tai Fook Heritage revolves around brand culture, crafts, fashion, spirit, and other storylines, use modern / artistic / innovative expressive methods, build visual inheriting ICON throughout the whole communication, collaborate KOL in different fields for generalization, break past stereotype of gold brand, portray the heritage charm with unique young fashion.