全棉时代纯棉柔巾12年节点，以“让世界更柔软”为主题，通过产品在三个不同的场景演绎，以温情为为切入点进行情感视频拍摄。并通过社交平台传播、小红书种草助力销量转化。

During the 12th anniversary of PurCotton’s pure cotton tissues, with the theme of “make the world softer,” through products’ three scenarios portrays to shoot of emotional videos with warmhearted as the trigger. Promote sales conversion with social platform communication and Xiaohongshu recommendation.