活动以“蓝调剧场”为主要概念进行包装和诠释，以时装艺术、现代歌剧艺术形式传达品牌的核心理念，通过展现智慧女性生活方式的主题体验活动传递品牌文化，维护VIP情感，形成口碑传播效应。

It takes “Blues Theatre” as the central concept for package and interpretation, delivers the brand’s essential idea in the artistic forms of fashion art and modern opera, communicates brand culture with themed experience activity of presenting wisdom females’ lifestyles, maintains VIP’s emotions, and forms word-of-mouth communication effect.