NFT营销的浪潮正汹涌，逐渐成为品牌出圈的流量密码。王凯818生日之际，希望通过新颖营销玩法携各地粉丝朋友向凯凯表达爱与祝福。

设置虚拟的生日蛋糕《K CAKE》，并发行818份限量免费的NFT数字藏品，借助生日氛围与NFT数字玩法，实现各地粉丝一起“分蛋糕”的仪式感，该事件上榜元宇宙传播事件top前10。

NFT marketing is in fashion and becomes the traffic password for the brand to be widely known. During Wang Kai’s birthday on the 18th of August, we hope to express our love and blessings through new marketing methods with fans and friends worldwide.

Set the virtual birthday cake, K CAKE, and release 818 limited pieces of free NFT digital collections to realize the sense of ceremony in dividing the cake with fans worldwide based on the birthday’s atmosphere and NFT digital gameplay. The event is listed in the top 10 metaverse communication events.