JOY&PEACE新品上市，为加大目标消费群体对产品了解，为销售渠道创造好的出品。我们结合消费者的购物习惯、推广节点及受众群体的属性，进行推广铺排：锁定小红书平台一二线城市女性群体，邀请时尚博主及时尚KOL持续为产品种草及分享试穿体验，并将产出的优质内容，同步授权至电商渠道，用好的视觉内容打通品牌消费场景，形成品效合一的传播闭环。

During JOY&PEACE’s New Arrival, to enlarge the target group’s understanding of the products and create quality productions for sales, we combine the consumers’ habits, promoting period, and targeted group and conduct a promotion layout: target female groups at first-tier and second-tier cities on Xiaohongshu, invite fashion influencers and KOL to recommend products and share wearing experiencing constantly, synchronously authorize the high-class contents to E-commerce channels, connect the brand’s consuming scenarios with good visual contents, and form a close loop for direct marketing.