在520之际，周大福结合爱与钻石闪耀，开启一段关于爱的闪耀之旅。洞察钻石的闪耀多面性，拓展爱的边界——520，不止我爱你。穿梭钻石闪耀空间，演绎三段爱的篇章，呈现女性自信张扬的闪耀状态。

On the occasion of 520, Chow Tai Fook combines love and diamond sparkle to start a sparkling journey about love. Insight into the multi-faceted nature of diamond sparkle, expanding the boundaries of love – 520, more than just I love you. Through the space of diamond sparkle, three chapters of love are interpreted, presenting women’s self-confident and open state of sparkle.

 

CHAPER 1「我爱你-因爱而聚」”I Love You – Gathered by Love

CHAPER 2「我爱我-因爱自在」”I love me – free from love

CHAPER 3「我爱钻石-因爱闪耀」”I love diamonds – shine because of love

 

以「我」为爱的最本位，鼓励女性探索闪耀的自己，赋予钻石产品的情感价值及品牌红盒美学魅力。传播过程中，线上数据刷新官方微信平台纪录，线下实现北上广深一线城市的核心区位的大屏覆盖，曝光广泛。

With “I” as the essence of love, women were encouraged to explore their sparkling selves, giving emotional value to diamond products and aesthetic charm to the brand’s red box. During the communication process, the online data set a new record on the official WeChat platform, and the offline coverage of the core areas of the first-tier cities in North, Guangzhou and Shenzhen was achieved, with wide exposure.