在品牌与代言人合作上，不仅看重明星与品牌之间的契合度，更重要是品牌借助代言人讲好品牌自身故事，与粉丝建立对话。

在周大福与王凯五周年之际，提取W作为与王凯合作五周年的超级符号，共创“W让美好可持续”的特别内容。让粉丝成为主角、以W手势打卡，述说五年的故事，唤醒共同回忆。成就属于周大福、王凯与粉丝的一次特别仪式感，创造600万+自然流量。

In the cooperation between brands and spokespersons, it is not only the fit between the celebrity and the brand that matters, but also the brand’s ability to tell its own story and establish a dialogue with its fans through the spokesperson.

On the occasion of the fifth anniversary of Chow Tai Fook and Wang Kai, the brand extracted the W as the super symbol for the fifth anniversary of cooperation with Wang Kai and created the special content of “W makes beauty sustainable”. Fans will become the protagonists and use the W gesture to tell the story of the five years and evoke common memories. It will create a special ritual belonging to Chow Tai Fook, Wang Kai and fans, and create 6 million+ natural traffic.