为配合品牌产品结构调整，特为全棉时代最新系列产品“纯棉帕巾”进行整合营销。对产品进行市场分析，明确产品利益点，为产品命名“棉帕”；确定产品“清新舒适”的形象调性、“出行”的营销场景及目标人群画像，进行产品包装设计、人物视觉海报、产品视觉海报、产品TVC等一系列传播内容整合。

Conduct integrated marketing for PurCotton’s new series of products, “pure cotton tissue,” to complement the brand product structure adjustment. We proceed with market analysis, ensure selling points, and name the product “cotton tissue”; Confirm the “fresh and comfortable” image style, the “travel” marketing scenario and target portrait, and integrate communication contents such as product package designs, visual character posters, visual product posters, products’ TVC, etc.