借势2023年新春节点，以中国年文化为核心展开主题#传承中国味#。通过概念TVC、平面视觉、红包互动、达人泛化等多平台整合营销。

用时尚演绎中国百味，加强传承品牌符号记忆，在新春氛围中传递品牌“聚福”精神，建立周大福传承品牌文化价值新起点。

During the Chinese New Year in 2023, develop the theme #Inherit CNY# with the core of Chinese New Year Culture and conduct integrated marketing through conceptual TVC, plane visual, red envelop interaction and KOL generalization in multiple platforms.

Depict abundant Chinese styles with fashion, strengthen the heritage brand’s symbol memory, convey the brand spirit of “Gather Blessings” in the New Year atmosphere, and construct a new starting point for the heritage brand Chow Tai Fook’s cultural value.