围绕周大福传承系列让人信服的精湛工艺及“福”文化，在更受年轻人青睐的B站平台提出“不福不行”传播概念。

以病毒情景视频、工艺视频、工艺海报/生肖海报、产品海报、鬼畜视频、音乐UP主创作音乐及mv等内容形式，形成由对产品工艺“不服不行”到产品概念“不福不行”的整合传播，点燃受众对产品的关注度，以及认知度。

Based on the convincing crafts and Fu culture of Chow Tai Fook’s CTF • HUÁ Collection, we put forward the “No Fu No Good” communication concept on the Bilibili platform, which is more prevalent among young people.

Form integrated communication from “No Convincing No Good” product crafts to “No Fu No Good” product concept in the forms of viral scenario videos, crafts videos, crafts posters / Chinese zodiac posters, products posters, Kichiku videos, and music and MV creations from uploaders in music division to heat the audiences’ attention and awareness of the products.