结合京东超品日及新签代言人事件， 为品牌轻综艺方式为直播创意。

直播当日官宣青年人气演员张新成为周大福珠宝集团新力大使，张新成化身主播高能挑战，现场进行“唱”、“演”、“跳”、“萌”、“诗”等场景带货，引曝现场热度，并引发网络自发流量传播。同步为客户制作代言人时尚大片。

Combine JD.com’s Super Brands Day and the new spokesperson to endow creativity in livestreaming with light variety for the brand. Officially announce the popular young actor Zhang Xincheng as the brand ambassador for Chow Tai Fook group at the livestreaming day. Zhang Xincheng becomes the anchor for live scenario marketing like “sing,” “perform,” “dance,” “cute,” “poem,” etc., to promote live heat and voluntary traffic communications. We also produce spokesperson’s fashion blockbusters for the client.