BIGFISH PR大鱼公关

品牌文化价值营销服务机构

BIGFISH PR大鱼公关，专注于为时尚品牌与当代流行生活方式类品牌提供多元化内容营销服务。我们擅长洞察消费趋势，坚信文化战略是长期主义品牌的核心DNA。通过当下流行的时尚、音乐、艺术、设计、展览、科技等多种媒介内容为载体跨界融合的方式，为品牌文化价值赋能。

BIGFISH PR concentrates on providing fashion and popular lifestyle brands with diverse content marketing services. Deeply rooted in consuming trends, we have the conviction that cultural strategy is the core DNA of long-termism brands.  The crossover contents of fashion, music, art, design, exhibition, and technology are merged to empower the cultural value of the brand.

我们的洞察

THE INSIGHT

为长期主义品牌，提供品牌文化创意内容

消费3.0的时代，品牌、文化、消费者三者之间关系逐渐密不可分；现阶段的用户更关注自我价值、精神文化、新生活方式的体验等；他们更想要找到懂自己，并与之同行的品牌。

The relationship between brand, culture, and consumer is becoming inseparable in the age of Consumption 3.0. Users at this stage are concerned more about self-value, spiritual culture, and new lifestyles. It is important for them in consumption to find brands that can understand and keep up with them.

新的视野

NEW VISION

“艺术+商业”用精神共鸣唤醒消费活力

在充满易变性、不确定性的时代中，精神认同给予品牌与消费者更稳定的精神基点。在观念转变下，“艺术+商业”模式逐渐走向成熟。
BIGFISH PR关注当下流行生活方式，以时尚、艺术、生活方式、可持续的新视角，为品牌与消费者提供新商业体验。此外，我们探索与研究绿色可持续生态，这即是材料的可持续，也是生活方式和精神的可持续。

Basis connecting the brands and the consumers in this changeable and uncertain age. Our “Art + Business” model has gradually become mature with conceptual transformation.
Following fashionable lifestyles, BIGFISH PR is committed to creating new business experiences for brands and consumers with new perspectives on fashion, art, lifestyle, and sustainability. Furthermore, our research on green and sustainable ecology is about the sustainability of both materials as well as lifestyle and spirit.

整合营销

INTEGRATED MARKETING

打通品牌营销全环节，整合服务

从品牌运营、数字营销、事件营销、口碑营销、公关活动、创意执行、跨界联名、社交媒体精准投放等业务全面打通品牌营销各个环节。

We work on fully linking all steps of brand marketing together such as brand operations, digital marketing, event marketing, word-of-mouth marketing, public activities, originality executions, crossover cooperations, social media targeting advertising, etc.